Wednesday 13 August 2008

Loopt Launches 'Follow The Music' Program

Fans Can Now Follow and Connect with their Favorite Artists Via Loopt's
Social Mapping and Communication Service

MOUNTAIN VIEW, Calif., Aug. 12 /PRNewswire-FirstCall/ -- Loopt(R), a
revolutionary social-mapping and communicating service, in coordination
with NonStop Riot, a star music selling agency, proclaimed today a new
service that lets music fans follow their favorite artist as they tour
around the land.

Loopt's "Follow The Music" program features some of the summer's most
buzzed about bands including: Shwayze, Chromeo, 3oh!3, The Submarines, The
Secret Handshake, A Cursive Memory, Meiko, Valencia, The Medic Droid, and
Bayside. In addition to knowing just what city their favorite band has
trilled into, fans can scene updates and photos from the ring, add comments
on creative person journals and participate in special events based on their
law of proximity to the band's localization.

"Loopt is a fun and powerful way for music fans to connect with their
favorite artists," said Shari Doherty, Vice President, Consumer Marketing
and Communications for Loopt. "The exchange of information between fans and
artists on Loopt is both entertaining and actionable. The artists non only
portion stories and photos from the route but as well ask fans for
recommendations on things to do as they pull into a new city."

Loopt uses locating technology to connect users to the world around
them like never in front. Users can connect on the go and in a flash share
photos and comments with friends and communities like Facebook(R) and
Twitter. It is likewise easy to discover and explore nearby places and events
recommended by friends and popular local services such as Yelp(R). As
always, users can buoy always change their seclusion settings if they do not want
to be found.

"We strive to create echt relationships 'tween artists, fans and
brands and Loopt is an innovative new solution for us," aforementioned Josh Crick,
CEO for NonStop Riot. "Loopt is the perfect communication tool for touring
artists, and it gives fans the chance to get a 'behind the ropes' peek
at their favorite artist's day-by-day lives."

The program is building cognizance through videos of live performances
created for each artist. Information within the videos gives fans the steps
to get them started following artists on tour through Loopt. The videos are
on the artists' MySpace pages, other social networking sites, video recording sharing
sites, fan sites, and continue to spread virally.

For more information about the program or to commence following your
favorite artist, visit hTTP://www.loopt.com/followthemusic.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital
firms Sequoia Capital and New Enterprise Associates, has created a rightfully
interoperable and accessible social-mapping service that is available
across multiple carrier networks and supported on over 80 mobile devices.
Leveraging the latest location technology, Loopt changes the way people
connect, share and search in the real human beings. Loopt was designed with
privacy considerations at its core and offers a variety of effective and
easy-to-use privateness controls for subscribers. Loopt works with leading
mobile, social networking, and on-line privacy and security organizations
such as Family Online Safety Institute, Cyber Safe California,
ConnectSafely.org, Congressional Internet Caucus Advisory Committee,
Progress & Freedom Foundation's Center for Digital Media Freedom, and the
Internet Safety Task Force. Loopt is as well TRUSTe certified. For more than
information, please visit hypertext transfer protocol://www.loopt.com.

About NonStop Riot

NonStop Riot is a music selling agency and new media company with
offices in Los Angeles and Oakland. NonStop Riot creates genuine
experiences and relationships betwixt artists, fans, and brands by
leverage music as a strategy NOT simply a tactic.




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